While banks focus on a company’s past performance when evaluating them for a loan, Venture Capital firms look at their future potential. UNITY USA takes the VC concept further by not only examining products, markets and projected earnings, but also attaching overriding importance to the people behind the idea. We essentially invest in management’s capability more than anything else.

Since the abilities of management are often difficult to assess, our decision on whether to invest or not becomes a function of how well the new company will fit in with UNITY’s work ethic and culture. Our goal is to match investor, entrepreneur and our deep know-how of industry to build success.